Bad Boy
Bad Boy was one of the original MMA fight brands. After sponsoring Rickson Gracie, son of Brazilian Jiu Jitsu legend Helio Gracie for a seminar that he was giving in Rio, they made the cover story in the national press which featured a picture of Gracie in a Bad Boy Kimono.
As the popularity of BJJ increased, mainly due to it's success in the (then) new UFC fighting format, the brand grew in popularity and notoriety.
Today Bad Boy is a consistent market leader in popular martial arts equipment and attire.
